list of Success Metrics (Key Performance Indicators – KPIs) tailored for ScribbleSpark, so we can measure growth, impact, and sustainability — both quantitatively and qualitatively.
✅ ScribbleSpark – Success Metrics
📊 1. Enrollment & Attendance Metrics
| Metric | Why It Matters |
|---|---|
| 🧒 Monthly Enrollments | Tracks demand and growth per class/batch |
| 📅 Batch Utilization Rate | % of total capacity filled — shows space efficiency |
| 🔁 Retention Rate | Indicates satisfaction and loyalty (how many renew) |
| 🚸 Waitlist Numbers | Signals strong interest or capacity gap |
💰 2. Revenue & Financial Health
| Metric | Why It Matters |
|---|---|
| 💵 Monthly Revenue | Primary financial health indicator |
| 📈 Revenue per Student | Helps understand pricing effectiveness |
| 💸 Operating Margin | Profitability after all expenses |
| 📊 Cost per Class/Batch | Ensures sessions are sustainable |
| 🧾 Fee Collection Rate | Tracks payment consistency |
📣 3. Marketing & Community Reach
| Metric | Why It Matters |
|---|---|
| 🌐 Website/Social Engagement | Tracks interest and brand visibility |
| 📬 Leads & Inquiries per Month | Measures marketing impact |
| 🎉 Event Participation | Shows community connection and word-of-mouth |
| 👩👩👧👦 Referral Rate | Reflects trust and advocacy from parents |
💖 4. Parent & Child Satisfaction
| Metric | Why It Matters |
|---|---|
| 📝 Feedback Scores / NPS (Net Promoter Score) | Direct measure of parent satisfaction |
| 📷 Parent Testimonials / Reviews | Builds trust and improves retention |
| 🎨 Child Engagement Levels | Observation of interaction, participation, and joy |
| 💬 Parent-Teacher Interactions | Frequency and quality show relationship strength |
🧠 5. Program & Curriculum Effectiveness
| Metric | Why It Matters |
|---|---|
| 📚 Books Borrowed/Used per Week | Reflects reading engagement (if applicable) |
| 🎨 Activities Completed per Batch | Measures creative curriculum consistency |
| 🎯 Learning Milestones Met | Informally tracks skills like attention, vocabulary, etc. |
🌱 6. Growth & Expansion Readiness
| Metric | Why It Matters |
|---|---|
| 🧑🏫 Staff Productivity / Satisfaction | Crucial for scaling |
| 🏠 Space Utilization | Optimizing space can support growth |
| 📍 Feasibility of New Branches / Franchising Potential | Long-term expansion success indicator |
Next actions would be to this turned into:
-
A Google Sheet KPI tracker (monthly dashboard)
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A Notion dashboard for live tracking
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A pitch deck slide for stakeholders
